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How to handle customer enquiries around the clock without being on call
If someone calls after hours or fills out a form while you are on a job, most businesses just miss it. A chatbot on your website changes that, without you having to be available all the time.
What I'd automate first in a service business
Most small business owners spend a surprising amount of time on tasks that could just run themselves. Here is where I would start if I were setting up automation for the first time in a service business.
The SEO basics that actually make a difference for small business websites
You do not need an SEO agency or a complicated strategy. A handful of fundamentals done consistently will move the needle for most small business websites.
Why scheduling posts isn't a social media strategy
Scheduling tools are genuinely useful, but they are not a strategy on their own. Here is what to automate, what to keep human, and how to build a content calendar that does not fall apart after two weeks.
The follow-up sequence that books jobs from cold leads
Most leads do not convert immediately. A follow-up sequence keeps you in front of people over time so when they are ready, you are the obvious choice.
How to speed up content creation without losing your voice or your standards
There are tools that can significantly reduce the time it takes to produce content. The question is how to use them without ending up with something generic that sounds like everyone else.
How to know if your digital marketing is actually working
Half the money spent on advertising is wasted. In digital marketing you can find out which half. Here is how to set up proper tracking and act on what it tells you.
How to rank in local search when you're up against bigger competitors
Nearly half of all Google searches have local intent. If your business is not showing up in those results, those customers are going to a competitor who is. Here is what actually moves the needle for local search.
The CRM setup that stops leads falling through the cracks
Most sales teams spend only about a third of their time actually selling. The rest goes on admin and follow-ups that could run automatically. Here is how to set that up.
Why traffic is not your website's problem
Most businesses try to fix a quiet pipeline by getting more traffic. But if your site is not converting the visitors it already gets, more traffic just means more of the same problem.
Content that wins clients vs content that just fills a blog
Most business owners know they should be producing content. The tricky part is making it something people actually want to read, rather than just publishing for the sake of it.
How to build a lead funnel that runs while you're on the tools
When you are busy on the tools, finding new customers tends to fall to the bottom of the list. A simple lead funnel fixes that by keeping your pipeline moving in the background.
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